The Benefits of Green B2B Branding

Going green is usually associated with consumer awareness, so it may seem irrelevant to consider for a B2B company. Not so: from financial benefits to positive PR opportunities, B2B marketers have a lot to gain from embracing the sustainable practices of their B2C counterparts. Read the full article at MarketingProfs

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THE EMAIL MARKETERS' GAME PLAN

12 Campaigns To Give Your Email Marketing Super Powers