Disruptive martech trends, and what a CDP fixes: Friday’s daily brief
Plus, the state of brand trust in 2021. Please visit Marketing Land for the full article.
Four Ways SEO Marketing Changed in 2020–And Where It’s Going in 2021
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs
Absolut promotes self-love as pandemic tees up a more isolated, strained Valentine’s Day
A campaign acknowledges new pressures put on relationships amid the crisis, as well as alcohol's role in exacerbating such issues.
5 Trends In Digital Marketing That Can Affect Local Marketing
Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be […]
The 3Cs of Marketing Success: Ride the Wave to Go Far in Work and Life
In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we’ve never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with these three traits: the 3Cs of marketing success. Read the full article at MarketingProfs
Taking your game cross-platform can increase revenue by 20 to 40% (VB Live)
Learn how to go multiplatform, capture and keep user attention, how to keep your game growing in an increasingly crowded market.Read More
Web Design Stats and Trends for 2021 [Infographic]
Did you know that users take 0.05 seconds, on average, to form an opinion about a website–and 94% of those initial impressions are related to design elements? Read the full article at MarketingProfs
Why Marketing Automation Tools Are Essential to Businesses
Automation is a huge advantage in B2B marketing, especially if you’re conducting multiple campaigns across channels. But an automation tool can do more than send out automatic emails–it can transform the way your business operates. See how in this article. Read the full article at MarketingProfs
Approaching Digital Transformation With a Marketing Mindset
Pressures from the pandemic environment are falling on B2B companies to speed up their digital transformation efforts. Thinking like a marketer will enable you to tackle digitization with grace, intention, and, most important, a customer-centric approach. Find out how. Read the full article at MarketingProfs
Ask MarketingSherpa: Homepage value proposition
A MarketingSherpa reader asked for advice about communicating a company’s value proposition on a homepage as part of a website redesign project he was working on. He thought the advice was helpful, so we’re sharing it with you today in this blog post.
Oracle, Walmart bid for TikTok reportedly hits wall as Biden reassesses strategy on China
Walmart continues to work closely with the app, signaling TikTok's ability to bridge content and commerce will remain valuable to the retailer.
Do B2B Marketing and Sales Teams Cooperate Effectively?
B2B salespeople are much more likely than B2B marketers to say their company’s sales and marketing teams cooperate effectively, according to recent research from Outfunnel and Copper. Read the full article at MarketingProfs
Tapad seeks to make cookieless IDs interoperable
Switchboard is not a new ID solution. It’s an attempt to make different ID solutions play nice together. Please visit Marketing Land for the full article.
ReclameReview: Nescafé maakt geen ruimte voor koffieboeren maar voor een QR-code
Nescafé introduceert het Empty Label, een tijdelijke verpakking met een nobel doel. Met een witte, simplistische verpakking wil het koffiemerk ruimte maken voor zijn koffieboeren. Door de QR-code op de verpakking te scannen, kan de consument middels augmented reality honderden labels ontdekken die de boeren zelf gemaakt hebben.
How to Stop Procrastinating and Become a Joyful Writer [Infographic]
Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they’re lazy but because the task feels too daunting or boring. Read the full article at MarketingProfs