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Game industry’s TV ad spend drops in January

By 2 weeks ago

As you’d expect after the holiday season, gaming brands pulled back from advertising on TV in January, down 60%.Read More

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Five Tips for a More Personalized B2B Content Strategy in 2021

By 2 weeks ago

2020 changed everyone, including B2B buyers, and your content strategy must change with them–which means better personalization. But it doesn’t mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy. Read the full article at MarketingProfs

7 Contentmarketing-doelstellingen die elk bedrijf heeft

By 2 weeks ago

Een contentmarketing-strategie is iets anders dan het inzetten van content om je bedrijf relevant te maken en ‘op de kaart te zetten’. Er zijn vaak heel concrete doelstellingen te verbinden aan contentmarketing, die bovendien voor vrijwel ieder bedrijf hetzelfde zijn. Dat lijstje kan helpen bij het afvinken van resultaten die je voor ogen hebt of […]

Earn Your Customers’ Trust: How to Use Personalization and Authenticity to Reach Audiences

By 3 weeks ago

In 2020, it became clear to marketers that customers who are faced with uncertainty embrace personalized communication. That means it’s time to junk marketing-speak and instead opt for a more authentic approach. These four tips can help. Read the full article at MarketingProfs

How to Market Effectively in 2021: Integrate Performance and Brand Marketing

By 3 weeks ago

Now that most companies are completely focused on their bottom line, extensive brand marketing can be difficult to justify. Using a contextual or native brand strategy is one way to create branded content while simultaneously measuring performance and return. Read the full article at MarketingProfs

ON24 shares surge on first day of trading

By 3 weeks ago

ON24 asks the market to bet on the continued value of virtual engagement. Please visit Marketing Land for the full article.

Unilever plans $2.4B investment in high-growth products, e-commerce

By 3 weeks ago

After conserving its budget during lockdowns in the first half of the year, the CPG giant expanded its marketing spend by $192 million in 2020.

P&G campaign asks for greater equality in household chores

By 3 weeks ago

The "Come Clean to Close the Chore Gap" campaign for Dawn and Swiffer includes a 30-second spot that will air during the Super Bowl pregame show.

Tealium raises $96 million to automate customer tracking on the web

By 3 weeks ago

Tealium, a startup developing technology to track customer behavior on the web, has raised $96 million in a venture round.Read More

Call analytics platforms expand their utility

By 3 weeks ago

Advances in machine learning are enabling call analytics platforms to do more than ever before. Please visit Marketing Land for the full article.

Call analytics platforms expand their utility

By 3 weeks ago

Advances in machine learning are enabling call analytics platforms to do more than ever before. The post Call analytics platforms expand their utility appeared first on Marketing Land. Please visit Marketing Land for the full article.

How to Capture Buyer Intent in B2B Marketing

By 3 weeks ago

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. In 2019, 90% of all U.S. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of adults used the internet. Source: Pew Research The digital era has […]

Pinterest’s ascent continues as holidays spur explosive adoption of shopping ads

By 3 weeks ago

The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.

COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021

By 3 weeks ago

B2B tech marketers say webinars, SEO, and email are the three channels that have grown most in importance because of the COVID-19 pandemic, according to recent research from FINITE and 93x. Read the full article at MarketingProfs

Nine Stats Marketers Should Know About the Big Game [Infographic]

By 3 weeks ago

How will Super Bowl LV be different from past big games? What key shifts in behavior should marketers be watching? Read the full article at MarketingProfs

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