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9 Things That Can Dramatically Improve Site Accessibility

By 7 months ago

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. \While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study […]

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Where Do Case Studies Fit into Your Content Marketing Strategy?

By 7 months ago

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a […]

Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack

By 7 months ago

How Josh Dzime-Assison helped build a martech stack to support a new reselling model. Please visit Marketing Land for the full article.

How to Add Your Business to Google

By 7 months ago

If you want to boost your online presence, one of the best things you can do is claim your Google business listing. Especially if you just started marketing your business, Google My Business is a great launching point. Today, most people and business buyers look for products and services online. When they do, they usually […]

Why diversity in marketing is a job for all of us: Monday’s daily brief

By 7 months ago

Plus, digital journeys aren’t just digital Please visit Marketing Land for the full article.

App Annie Pulse is like a credit score that reveals the health of your game or app

By 7 months ago

App Annie has launched the App Annie Pulse app which gives developers a benchmark score for key performance metrics.Read More

SMX kicks off in two weeks… don’t miss out!

By 7 months ago

Register now to get your All Access pass for just $149 — or bundle with a two-day workshop for $289! Please visit Marketing Land for the full article.

2021 B2C Content Marketing Benchmarks, Budgets, and Trends

By 7 months ago

Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future. Read the full article at MarketingProfs

Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief

By 7 months ago

Plus, the difference between B2C and B2B marketing Please visit Marketing Land for the full article.

Small data, big impact, and GMB adds ‘time in business’ label: Thursday’s daily brief

By 7 months ago

Plus, EU may require big tech to pay for news links. Please visit Marketing Land for the full article.

Digital tools for SMBs are now indispensable — with or without a pandemic (VB Live)

By 7 months ago

Learn how digital tools can help you do everything from accept online payments to automate your entire agreement process and more.Read More

AppsFlyer launches predictive analytics for post-IDFA mobile apps and games

By 7 months ago

AppsFlyer is launching its predictive analytics solution, PredictSK, which will help advertisers deal with Apple’s new privacy mandates.Read More

Inspire Brands gets bespoke media strategy unit within Publicis Group

By 7 months ago

A shared approach focused on digital-first, data-driven strategies could enhance efficiency for the owner of Arby's, Dunkin' and Sonic Drive-In. 

5 habits of top-performing email marketers

By 7 months ago

Learn best practices of top-performing email marketers and why these strategies are necessary for your email program. The post 5 habits of top-performing email marketers appeared first on Marketing Land. Please visit Marketing Land for the full article.

Small data, big impact, and GMB adds ‘time in business’ label: Thursday’s daily brief

By 7 months ago

Plus, EU may require big tech to pay for news links. The post Small data, big impact, and GMB adds ‘time in business’ label: Thursday’s daily brief appeared first on Marketing Land. Please visit Marketing Land for the full article.

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