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What will you learn at MarTech?

By 2 weeks ago

After two rewarding days of tactic-rich training, you’ll be ready to overcome marketing challenges, surpass customer expectations, and achieve organizational success. The post What will you learn at MarTech? appeared first on Marketing Land. Please visit Marketing Land for the full article.

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What will you learn at MarTech?

By 2 weeks ago

After two rewarding days of tactic-rich training, you’ll be ready to overcome marketing challenges, surpass customer expectations, and achieve organizational success. Please visit Marketing Land for the full article.

Apple vs. Facebook and looking at Google’s FLoC plan: Tuesday’s daily brief

By 2 weeks ago

Does Google’s alternative to third-party cookies make sense? Please visit Marketing Land for the full article.

Apple vs. Facebook and looking at Google’s FLoC plan: Tuesday’s daily brief

By 2 weeks ago

Does Google’s alternative to third-party cookies make sense? The post Apple vs. Facebook and looking at Google’s FLoC plan: Tuesday’s daily brief appeared first on Marketing Land. Please visit Marketing Land for the full article.

Google Ads-update: versimpeling van zoekwoordtypen

By 2 weeks ago

Google heeft een update aangekondigd van het matchgedrag van phrase match-zoekwoorden en modified broad match-zoekwoorden (BMM). Vanaf 18 februari 2021 komen phrase match zoekwoorden en BMM-zoekwoorden overeen met dezelfde zoekopdrachten van gebruikers. Dit kan gaan leiden tot meer verkeer voor alle phrase match-zoekwoorden en iets minder verkeer voor alle zoekwoorden met een BMM.

Does Google’s FLoC alternative to third-party cookies make sense?

By 2 weeks ago

If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? Please visit Marketing Land for the full article.

Magnite agrees to buy SpotX for $1.17B to expand CTV ad sales

By 2 weeks ago

The planned acquisition will create the biggest independent connected TV and video advertising platform in the programmatic marketplace.

Super Bowl LV ads highlight marketers’ disconnect with reality

By 2 weeks ago

Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night.

KFC, Taco Bell tap AI, and GAAR is explained: Monday’s daily brief

By 2 weeks ago

Plus, when getting a handle on soccer’s digital assets is the gooooooal! The post KFC, Taco Bell tap AI, and GAAR is explained: Monday’s daily brief appeared first on Marketing Land. Please visit Marketing Land for the full article.

From TikTok to Instagram: Data is key to adapting ad creative to every platform

By 2 weeks ago

There’s no such thing as one-size-fits-all creative for all platforms. To perform, you need data. Learn more in this VB Live event. Read More

Bakker Bart wil grootste lunchaanbieder worden, offline én online

By 2 weeks ago

Na jaren op een laag online pitje te hebben gestaan lanceerde Bakker Bart eind 2019 zijn vernieuwde online platform. De bakkerijketen wil zijn digitale aanwezigheid vergroten en de grootste lunchaanbieder worden van Nederland, zowel offline als online.

Does the rift in AI matter to marketing?

By 2 weeks ago

AI is at a fork in the road. Neither option is promising, but does that really matter? Please visit Marketing Land for the full article.

Super Bowl LV marks a shift in advertising tradition

By 2 weeks ago

While their reach is impressive, spots in the big game lack the multichannel connectedness and performance-driven metrics many brands now seek.

What 2021 means for sports marketing — and how Foot Locker’s approaching it now

By 2 weeks ago

Priorities have changed for sports retailers, and companies need more than a new marketing strategy to succeed.

Nederland verdient een regering met meer marketing-skills

By 2 weeks ago

Marketing wordt vaak verward met commercie en sales, maar de essentie van marketing is juist om níet te gaan voor je eigenbelang. Het draait om het vermogen om je in de ander te verplaatsen en op basis daarvan in te spelen op bestaande of latente behoeften. Precies het omgekeerde van je eigen producten, diensten of overtuigingen pushen.

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