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De kreeft is een echte overlever en je kunt van hem leren

By 2 months ago

Heb je ervaring met veranderingsprocessen, of ga je eraan beginnen? Lees dan ‘De strategie van de kreeft’. De auteurs nemen de kreeft als metafoor om het proces van veranderingen te duiden. En dat werkt.

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New tools for Pinterest creators

By 2 months ago

How the visual discovery platform is rethinking stories and influencers The post New tools for Pinterest creators appeared first on Marketing Land. Please visit Marketing Land for the full article.

Zo denken Nederlanders over data en privacy

By 2 months ago

Weten hoe consumenten denken over het delen van data en wat zij hierbij belangrijk vinden, is essentieel voor marketeers om te weten. Daarom publiceerde DDMA begin 2021 alweer de vierde editie van de DDMA Privacy Monitor, een door GFK uitgevoerd onderzoek onder ruim 1.000 Nederlanders. In dit artikel verbind ik de belangrijkste resultaten aan concrete adviezen.

Heinz asks fans to wait 57 minutes for website to load in latest endurance play

By 2 months ago

A patience-testing stunt promoting the brand's burger kit suggests Heinz recognizes homebound consumers still don't have much to do.

21 Must-Know Instagram Facts for 2021 [Infographic]

By 2 months ago

Did you know that 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on the platform? Those are just a couple of the 21 Instagram stats presented in a recent infographic. Read the full article at MarketingProfs

10 Tips On Using Google Apps To Boost Content Marketing

By 2 months ago

Late in 2020, Google rebranded its collection of business productivity apps as Google Workspace. Formerly known as G Suite, these apps can transform your content marketing results when you use them to their full potential. Google Workspace retains all your favorite features, like Gmail, Chat, Meet, Calendar, Sheets, Docs, Slides, Drive, and more. As businesses’ needs […]

60+ free martech sessions. The agenda is live!

By 2 months ago

Deliver exceptional digital experiences, streamline operations, and drive revenue. The post 60+ free martech sessions. The agenda is live! appeared first on Marketing Land. Please visit Marketing Land for the full article.

60+ free martech sessions. The agenda is live!

By 2 months ago

Deliver exceptional digital experiences, streamline operations, and drive revenue. Please visit Marketing Land for the full article.

Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]

By 2 months ago

Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. Read the full article at MarketingProfs

Catalina suit alleges Quotient used predatory practices in couponing

By 2 months ago

Against a backdrop of major changes to in-store shopping, Catalina claims that Quotient paired predatory pricing with misleading communications to lure away CPG brands.

Struggling With Digital Communication? Here Are Five Ways to Nail It

By 2 months ago

Digital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, keep these five tips in mind. Read the full article at MarketingProfs

Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]

By 2 months ago

How can you ensure you’re getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations? Read the full article at MarketingProfs

When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer

By 2 months ago

Marketers are notorious for loving new concepts. But how do you decide which ideas are immediately relevant and which ones can be stored for later? These five tips can help. Read the full article at MarketingProfs

De vijfde marketing-P is een G

By 2 months ago

Op 10 maart a.s. deelt de marketeer van geluk, Guy van Liemt, in een NIMA Masterclass hoe je het rendement berekent van een gelukkige organisatie. Of zou kúnnen berekenen, want geluk is een vluchtige stof. En nu kun je over het huidige tijdsgewricht veel roepen, maar toch niet dat geluk een marginale rol speelt in […]

Has Content Marketing Saturation Hit Your Industry?

By 2 months ago

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to […]

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