How to Build a Marketing System of Record
Learn how a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns. The post How to Build a Marketing System of Record appeared first on Marketing Land. Please visit Marketing Land for the full article.
MarTech workshops = real experts, actionable tactics
Choose one for just $149, or mix and match to unlock 15% off your total registration. Please visit Marketing Land for the full article.
ON24 files for an IPO
After a period of losses, ON24 catches the virtual event wave. The post ON24 files for an IPO appeared first on Marketing Land. Please visit Marketing Land for the full article.
RingCentral acquires conversational AI startup DeepAffects
RingCentral, which creates cloud-based enterprise communication and collaboration tools, has acquired conversational AI startup DeepAffects. Read More
Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal–if you use the right approach. Read more for practical advice and real-world examples. Read the full article at MarketingProfs
How to Create Engaging Instagram Carousel Posts [Infographic]
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network. Read the full article at MarketingProfs
Leren over marketing: terug naar het klasje of liever een podcast?
Marketingstudent Nyasa van den Berg vraagt zich af op welke wijze vakgenoten zich het liefst ontwikkelen en voert een onderzoek uit naar de praktijk van marketingonderwijs. Wat willen we eigenlijk?
Blackstone will invest close to $400 million in mobile app marketer Liftoff
Financier Blackstone has agreed to invest an estimated $400 million in mobile app marketing optimization platform Liftoff.Read More
ISpot buys Ace Metrix to expand analytics for TV and CTV ads
The deal addresses the need to measure both business outcomes and brand impact for ads amid a media marketplace fragmented between linear and streaming TV.
It’s About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need. Read the full article at MarketingProfs
The Most Impactful Emerging Marketing Technologies
Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according to recent research from Ascend2. Read the full article at MarketingProfs
Stella Artois ties with Blue Apron to serve at-home Super Bowl menu
NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.
Landing Page Optimization: 11 questions to ask about your landing pages to increase conversion
We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts so they can help other readers as well.
Four Ways to Tackle Your Sales Enablement Strategy During and After the Pandemic
The accelerated transfer of B2B business to digital-only formats has emphasized the importance of sales enablement technology. Even after the pandemic, digital-first attitudes are likely to persist–so ensure your sales enablement tech strategy measures up. Read the full article at MarketingProfs
Is your marketing ops team ready to implement a new CDP?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. Please visit Marketing Land for the full article.