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New Channels, Better Targeting: How B2B Tech Marketing Is Changing


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New Channels, Better Targeting: How B2B Tech Marketing Is Changing

Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research from WARC and Spotify. Read the full article at MarketingProfs

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