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How to Use Buyer Personas to Understand Your Customers in a Post-COVID World


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How to Use Buyer Personas to Understand Your Customers in a Post-COVID World

The generic “customer” doesn’t exist: To reach buyers, marketers must view their customers as real people with personalities, drives, and interests. Especially in a Covid-altered world, the best way to visualize those customers and their needs is to create buyer personas. Read the full article at MarketingProfs

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