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Content Marketing: The New Name for a Well-Established Discipline


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Content Marketing: The New Name for a Well-Established Discipline

The creation of targeted information–about companies, products, services, and more–has been around for generations. Collateral, sales aids, product literature, brand books… all were earlier monikers for what’s now lumped into “content.” It’s a long-established discipline. And here’s how it actually works. Read the full article at MarketingProfs

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