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Zynga agrees to buy mobile ad and monetization firm Chartboost for $250 million

By 1 month ago

Mobile game publisher Zynga has agreed to acquire mobile ad and monetization firm Chartboost. The price of the deal wasn’t disclosed.Read More

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Sitecore campaign platform, contextual targeting, hybrid events: Friday’s daily brief

By 2 months ago

Plus, high expectations for sustainability The post Sitecore campaign platform, contextual targeting, hybrid events: Friday’s daily brief appeared first on Marketing Land. Please visit Marketing Land for the full article.

As UGC gets a pandemic bump, brands need to leverage customer content now

By 2 months ago

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Please visit Marketing Land for the full article.

On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]

By 2 months ago

Traditional video on Instagram tends to outperform IGTV (Instagram’s long-form, immersive format), according to a recent analysis conducted by Social Insider. Read the full article at MarketingProfs

8 tips voor het creëren van succesvolle zoekadvertenties

By 2 months ago

Als jouw zoekadvertentie naadloos aansluit op de intentie van het ingevoerde zoekwoord, heb je al een grote voorsprong op de concurrentie. Het schrijven en samenstellen van een zoekadvertentie is dan ook een van de belangrijkste aspecten als het aankomt op zoekmachinemarketing. Wij nemen je mee hoe je dit het beste kunt aanpakken.

Almost half of CMOs are women, but role slips on other diversity fronts, study finds

By 2 months ago

Last year's incoming class of CMOs saw a "steep dropoff" in racial and ethnic diversity despite a deluge of brands pledging to improve hiring practices.

11 Best Ways To Create Highly Shareable Content

By 2 months ago

Content marketing is a low-pressure yet effective way to earn attention from your target audience by offering useful insights and expert advice. Over time, repeat visitor engagement produces high-quality leads who already know and trust your brand. When they’re in the market for your product, you’ll have a loyal customer. That’s no doubt why 79% […]

Taco Bell turns the moon into a billboard for its first global campaign

By 2 months ago

In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one.

B2B marketers rely on marketing automation: Tuesday’s daily brief

By 2 months ago

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity across multiple apps if the user… Please visit Marketing Land for the full article.

Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief

By 2 months ago

Plus, big chains with localized strategies The post Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief appeared first on Marketing Land. Please visit Marketing Land for the full article.

CRM implementation, eco-friendly branding: Friday’s daily brief

By 2 months ago

Plus, alternative identifier pandemonium Please visit Marketing Land for the full article.

Business Agility Is the New Norm. Do You Have What It Takes?

By 2 months ago

Right now, business agility is more important–and more multifaceted–than ever. It looks different for every company, but we all should be focused on these three aspects of it. Read the full article at MarketingProfs

Subway serves up real plant sounds in original song for Earth Day

By 2 months ago

A tongue-in-cheek grime track about the benefits of veganism targets Gen Z through TikTok videos debuting on World Earth Day.

Kennis is macht – hoe bouwt een marketeer dat uit?

By 2 months ago

Marketing- en CE-student Lotte Berk probeert een beeld te krijgen van de manier waarop marketeers zichzelf bijscholen en hoe ze aan hun informatie komen om bij te blijven en een voorsprong op te bouwen. Boeiende deelvraag: willen we weer netwerkborrels of blijven we rommelen op afstand?

KFC’s US marketing chief, who helped modernize brand with off-the-wall creative, departs

By 2 months ago

The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.

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