Visual guide · SI Database
The Data Behind AI
$19.99View product
For curious, creative people
Good ideas.Put to work.
Practical books, guides, and tools for people with something to make.
Explore the collection Start with the thing you want to figure out.A few good places to start
Original ideas. Real working files.Made for the curious.
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Explore the whole collectionVisual guide · SI DatabaseNew & noteworthy
The Data Behind AI
The 48-page visual guide that makes the rest make sense. Follow information from a database row to a search result to an AI answer.
$19.99 digital edition48 pagesPDF
A good place to begin
What are you working on?
Make something useful.
Shape a smaller idea, price it clearly, and get it out into the world.
Browse build & launchGive it a visual language.
Make the type, color, and layout decisions that help your work hold together.
Browse art & designHelp the right people find it.
Understand search, plan your content, and put your attention where it counts.
Browse content & attentionFrom the articles
A little reading. A useful next step.
Digital Products Business
How to Price a Digital Product: A Simple Ladder From $12 to $150
It’s easy to save the question of how to price a digital product for the night before launch. You glance at a few competitors, pick a number near the…
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Content & Attention Systems
How to Get Cited by AI Search: Write Passages, Not Pages
To get cited by AI search, put your answer in the first two sentences of every section and make each section make sense on its own. Answer engines don’t…
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Brand & Visual Identity
The One-Person Brand Style Guide: What to Actually Write Down
Short answer: far less than the templates tell you. A one-person brand style guide that fits on a single page and gets used beats a twenty-page brand book that…
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