Plus, high expectations for sustainability The post Sitecore campaign platform, contextual targeting, hybrid events: Friday’s daily brief appeared first on Marketing Land. Please visit Marketing Land for the full article.

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Please visit Marketing Land for the full article.

Traditional video on Instagram tends to outperform IGTV (Instagram’s long-form, immersive format), according to a recent analysis conducted by Social Insider. Read the full article at MarketingProfs

Als jouw zoekadvertentie naadloos aansluit op de intentie van het ingevoerde zoekwoord, heb je al een grote voorsprong op de concurrentie. Het schrijven en samenstellen van een zoekadvertentie is dan ook een van de belangrijkste aspecten als het aankomt op zoekmachinemarketing. Wij nemen je mee hoe je dit het beste kunt aanpakken.

Last year's incoming class of CMOs saw a "steep dropoff" in racial and ethnic diversity despite a deluge of brands pledging to improve hiring practices.

Content marketing is a low-pressure yet effective way to earn attention from your target audience by offering useful insights and expert advice. Over time, repeat visitor engagement produces high-quality leads who already know and trust your brand. When they’re in the market for your product, you’ll have a loyal customer. That’s no doubt why 79% […]

In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one.

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity across multiple apps if the user… Please visit Marketing Land for the full article.

Plus, big chains with localized strategies The post Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief appeared first on Marketing Land. Please visit Marketing Land for the full article.

Plus, alternative identifier pandemonium Please visit Marketing Land for the full article.

Right now, business agility is more important–and more multifaceted–than ever. It looks different for every company, but we all should be focused on these three aspects of it. Read the full article at MarketingProfs

A tongue-in-cheek grime track about the benefits of veganism targets Gen Z through TikTok videos debuting on World Earth Day.

Marketing- en CE-student Lotte Berk probeert een beeld te krijgen van de manier waarop marketeers zichzelf bijscholen en hoe ze aan hun informatie komen om bij te blijven en een voorsprong op te bouwen. Boeiende deelvraag: willen we weer netwerkborrels of blijven we rommelen op afstand?

The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.