With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. The post 3 Critical PPC Lessons from 2020 for a Brilliant 2021 appeared first on Marketing Land. Please visit Marketing Land for the full article.

The internet is a necessary part of everyone’s daily lives – even more so today than ever before. So it needs to be accessible to everyone, including those that are differently-abled. The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is […]

In response to questions about shareholder resolutions, both companies outlined their stances against hate speech and steps they've taken to address the issue.

Verzekeren is niet het meest sexy onderwerp. Denk je aan verzekeren, dan denk je al snel aan een omslachtig proces, het invullen van lange vragenlijsten en gesprekken met een adviseur. Zeker wanneer het een bedrijfsverzekering betreft. Dat moet anders kunnen, bedacht Bloomon-oprichter Koen Thijssen. Een jaar geleden ging hij van start met Insify. “Wij willen […]

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice Modern marketers have adopted many of the sales team’s past responsibilities. It’s […]

“Does content marketing work? How long does it take to start seeing the results I want?” We get these types of questions a lot. And yes, content marketing works. It can take around six to nine months to start seeing substantial results. Keep in mind that the answer for your business could look very different. […]

Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis. Please visit Marketing Land for the full article.

Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People are craving stories that guide and inspire. Here’s how to get thought leadership right. Read the full article at MarketingProfs

Vertrouwen op een historisch dieptepunt volgens de Edelman Trust Barometer, 20 jaar Wikipedia, Upcycling, Colorwise en duiken van de 10-meterplank (of niet). Dit en meer in de week van Koot!

A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement. Read the full article at MarketingProfs

Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need. Read the full article at MarketingProfs

Games grew 19% to $174.9 billion in 2020. Will it keep going? We’re going to study that at our upcoming game conference, Driving Game Growth.Read More

Seks in marketing en reclame is anno 2021 springlevend. In advertenties worden we nog altijd doodgegooid met billen, borsten en ander vrouwelijk en mannelijk schoon. Wel is de industrie met de jaren voorzichtiger geworden. Met platte seks, stereotypering en seksisme in reclame komen merken tegenwoordig niet meer weg. Wie ‘sexy’ wil zijn, moet ervoor zorgen […]

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. The post Is your marketing ops team ready to implement a new CDP? appeared first on Marketing Land. Please visit Marketing Land for the full article.