Increase mobile game revenue with cross-platform functionality (VB Live)
Learn how to go beyond traditional avenues to create community, improve discoverability, and scale your mobile game in this VB Live event.Read More
What mobile developers can learn from Angry Bird’s cross-platform approach (VB Live)
Learn how taking your mobile game to new platforms can help you create community, improve discoverability, scale, and more.Read More
Five Steps to Making an Excellent Explainer Video (Article 3 of 3)
Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience. Read the full article at MarketingProfs
Your exclusive MarTech preview is here
Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and opportunities. Please visit Marketing Land for the full article.
Marxent raises $15 million to expand an enterprise 3D home design platform
A leading enterprise platform for 3D room design and furniture commerce will use an investment to expand into new categories and regions.Read More
What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing stack? Please visit Marketing Land for the full article.
Social ad spend surged over holidays, with video content commanding spotlight
A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.
Three Agile Marketing Tips for the Post-Pandemic Economy
The popularity of Agile Marketing is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods. Read the full article at MarketingProfs
Barilla cooks up pasta timer playlists on Spotify
The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes.
Retail marketers invest in livestreams to establish shopping’s ‘next normal’
The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.
Kraft Heinz Canada flips amateur artwork into ketchup labels
The campaign was inspired by a global experiment in which people were asked to "draw ketchup" and most drew the iconic bottle from memory.
Effective Content Types for Each Stage of the Buyer’s Journey [Infographic]
This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer’s journey. Read the full article at MarketingProfs
The Content Habits and Preferences of Engineers
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec. Read the full article at MarketingProfs
Leidt merkvoorkeur écht tot marktaandeel?
Sturen op merkvoorkeur is zeker niet onverstandig, maar het is beslist geen zaligmakende marketing-KPI en het is ook niet de enige die relevant kan zijn. Samenhang is te weinig om conclusies te trekken over oorzaak en gevolg. Het kán er wel zijn, maar dat is nooit bewezen.
Interest in Marketing Tactics Based on Search Volume [Infographic]
Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from Fractl and SEMRush. Read the full article at MarketingProfs