Learn how taking your mobile game to new platforms can help you create community, improve discoverability, scale, and more.Read More

Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience. Read the full article at MarketingProfs

Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and opportunities. Please visit Marketing Land for the full article.

A leading enterprise platform for 3D room design and furniture commerce will use an investment to expand into new categories and regions.Read More

What functionality would a CDP replace in your marketing stack? Please visit Marketing Land for the full article.

A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.

The popularity of Agile Marketing is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods. Read the full article at MarketingProfs

The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes.

The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.

The campaign was inspired by a global experiment in which people were asked to "draw ketchup" and most drew the iconic bottle from memory.

This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer’s journey. Read the full article at MarketingProfs

Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec. Read the full article at MarketingProfs

Sturen op merkvoorkeur is zeker niet onverstandig, maar het is beslist geen zaligmakende marketing-KPI en het is ook niet de enige die relevant kan zijn. Samenhang is te weinig om conclusies te trekken over oorzaak en gevolg. Het kán er wel zijn, maar dat is nooit bewezen.

Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from Fractl and SEMRush. Read the full article at MarketingProfs