Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Please visit Marketing Land for the full article.

Als jouw zoekadvertentie naadloos aansluit op de intentie van het ingevoerde zoekwoord, heb je al een grote voorsprong op de concurrentie. Het schrijven en samenstellen van een zoekadvertentie is dan ook een van de belangrijkste aspecten als het aankomt op zoekmachinemarketing. Wij nemen je mee hoe je dit het beste kunt aanpakken.

Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. It needs to engage, inspire, and connect. In this post, we’ll review why B2B […]

Last year's incoming class of CMOs saw a "steep dropoff" in racial and ethnic diversity despite a deluge of brands pledging to improve hiring practices.

In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one.

Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll. Read the full article at MarketingProfs

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity across multiple apps if the user… Please visit Marketing Land for the full article.

Plus, alternative identifier pandemonium Please visit Marketing Land for the full article.

Unsupervised, a company developing a platform that leverages self-supervised machine learning to spot trends, raised $35 million.Read More

Right now, business agility is more important–and more multifaceted–than ever. It looks different for every company, but we all should be focused on these three aspects of it. Read the full article at MarketingProfs

Marketing- en CE-student Lotte Berk probeert een beeld te krijgen van de manier waarop marketeers zichzelf bijscholen en hoe ze aan hun informatie komen om bij te blijven en een voorsprong op te bouwen. Boeiende deelvraag: willen we weer netwerkborrels of blijven we rommelen op afstand?

Plus, Gen Z impatient with bad digital experiences The post Email replies, Google Ads dynamic exclusion lists: Monday’s daily brief appeared first on Marketing Land. Please visit Marketing Land for the full article.

The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.

Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on. Read the full article at MarketingProfs