How to Perform a Social Media Competitive Analysis
A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement. Read the full article at MarketingProfs
Virtual events platform Hopin acquires Streamyard
Expect consolidation in the virtual event space in 2021. The post Virtual events platform Hopin acquires Streamyard appeared first on Marketing Land. Please visit Marketing Land for the full article.
Driving Game Growth: Our event on pushing games forward in 2021
Games grew 19% to $174.9 billion in 2020. Will it keep going? We’re going to study that at our upcoming game conference, Driving Game Growth.Read More
Verkoopt seks nog?
Seks in marketing en reclame is anno 2021 springlevend. In advertenties worden we nog altijd doodgegooid met billen, borsten en ander vrouwelijk en mannelijk schoon. Wel is de industrie met de jaren voorzichtiger geworden. Met platte seks, stereotypering en seksisme in reclame komen merken tegenwoordig niet meer weg. Wie ‘sexy’ wil zijn, moet ervoor zorgen […]
Content + Data: The Pillars of a Successful Demand Gen Strategy
Successful demand generation relies on effective content and reliable data–but marketing content can stagnate, and data can be intimidating. Here’s how to use both to build a demand gen foundation that can withstand even the most tumultuous times. Read the full article at MarketingProfs
How to Build a Marketing System of Record
Learn how a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns. The post How to Build a Marketing System of Record appeared first on Marketing Land. Please visit Marketing Land for the full article.
MarTech workshops = real experts, actionable tactics
Choose one for just $149, or mix and match to unlock 15% off your total registration. Please visit Marketing Land for the full article.
CRO for CTAs: There is no perfect call-to-action, but these 6 checklists will help get your CTA pretty close
We’ve been asked about the perfect CTA. What should the words say? What color should the button be? The best thing you can do to improve your CTA is to understand your unique customers’ psychology as well as your own. Here are six free checklists to help you do that.
RingCentral acquires conversational AI startup DeepAffects
RingCentral, which creates cloud-based enterprise communication and collaboration tools, has acquired conversational AI startup DeepAffects. Read More
Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal–if you use the right approach. Read more for practical advice and real-world examples. Read the full article at MarketingProfs
ON24 files for an IPO
After a period of losses, ON24 catches the virtual event wave. Please visit Marketing Land for the full article.
Leren over marketing: terug naar het klasje of liever een podcast?
Marketingstudent Nyasa van den Berg vraagt zich af op welke wijze vakgenoten zich het liefst ontwikkelen en voert een onderzoek uit naar de praktijk van marketingonderwijs. Wat willen we eigenlijk?
Blackstone will invest close to $400 million in mobile app marketer Liftoff
Financier Blackstone has agreed to invest an estimated $400 million in mobile app marketing optimization platform Liftoff.Read More
What to know about second-party data as marketers tilt toward collaboration
Forecasts from Winterberry Group outlined use cases in areas like insights and measurement, while cautioning how second-party data can be misapplied.
It’s About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need. Read the full article at MarketingProfs