Expect consolidation in the virtual event space in 2021. The post Virtual events platform Hopin acquires Streamyard appeared first on Marketing Land. Please visit Marketing Land for the full article.

Games grew 19% to $174.9 billion in 2020. Will it keep going? We’re going to study that at our upcoming game conference, Driving Game Growth.Read More

Seks in marketing en reclame is anno 2021 springlevend. In advertenties worden we nog altijd doodgegooid met billen, borsten en ander vrouwelijk en mannelijk schoon. Wel is de industrie met de jaren voorzichtiger geworden. Met platte seks, stereotypering en seksisme in reclame komen merken tegenwoordig niet meer weg. Wie ‘sexy’ wil zijn, moet ervoor zorgen […]

Successful demand generation relies on effective content and reliable data–but marketing content can stagnate, and data can be intimidating. Here’s how to use both to build a demand gen foundation that can withstand even the most tumultuous times. Read the full article at MarketingProfs

Learn how a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns. The post How to Build a Marketing System of Record appeared first on Marketing Land. Please visit Marketing Land for the full article.

Choose one for just $149, or mix and match to unlock 15% off your total registration. Please visit Marketing Land for the full article.

We’ve been asked about the perfect CTA. What should the words say? What color should the button be? The best thing you can do to improve your CTA is to understand your unique customers’ psychology as well as your own. Here are six free checklists to help you do that.

RingCentral, which creates cloud-based enterprise communication and collaboration tools, has acquired conversational AI startup DeepAffects. Read More

Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal–if you use the right approach. Read more for practical advice and real-world examples. Read the full article at MarketingProfs

After a period of losses, ON24 catches the virtual event wave. Please visit Marketing Land for the full article.

Marketingstudent Nyasa van den Berg vraagt zich af op welke wijze vakgenoten zich het liefst ontwikkelen en voert een onderzoek uit naar de praktijk van marketingonderwijs. Wat willen we eigenlijk?

Financier Blackstone has agreed to invest an estimated $400 million in mobile app marketing optimization platform Liftoff.Read More

Forecasts from Winterberry Group outlined use cases in areas like insights and measurement, while cautioning how second-party data can be misapplied.

Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need. Read the full article at MarketingProfs